At iMovo we are widely acknowledged as the leading local ‘thought leaders’ in the two areas upon which we focus and operate; Customer Experience Management (CEM) and Data Analytics.
Our secret of success can be described quite easily; we are always on the look-out to ensure that our clients exploit technology to be consistently closer to their own customers. To achieve this objective, we use customer data to highlight trends, patterns and even subtle shifts in consumer behaviour. Our advisory services utilise client data to nurture three principal pillars:
Customer Acquisition
This process is designed to attract and acquire new customers for their first purchase. We assist our clients to develop a strategy that exploits market orientation, innovative IT and value creation, with the aim to increase business value to our clients. Our strategy is generally oriented towards gaining leads, converting them to opportunities and rapidly converting the latter into accounts and customers.
Customer Retention
Whenever a customer chooses an organisation before any other, there is generally a specific reason why this decision would have been made. We advise our clients to understand what, beyond the acquisition of the tangible product or service, may have influenced and induced such an important customer decision. Our strategies are focused upon understanding and comprehending what factors may have generated the initial decision so that these factors are exploited to retain the customer across repeat business over time.
Customer Extension
Contrary to popular opinion, we do not believe that market share should ever be the primary objective of any business. In fact, we advise our clients on the best approach that ought to be followed in order to seek repeat business with their customers. This often leads to a situation in which up-selling and cross-selling can be achieved whilst enjoying much sought-after ‘wallet share.’ We assist our clients to be able to convert raw customer data into information, knowledge, as well as effective visualisation, in order to understand when best to undertake to gain from extended business with their customers.
Throughout these stages, we help our clients to apply the optimum technologies and data platforms to be able to discern the current and future needs of their customers. Our advisory services are designed to assist clients in understanding their respective Customer Life Cycle which focuses upon the creation and delivery of lifetime value.
If you are interested in defining an effective CEM strategy for your organisation, which encompasses a solid data management strategy with pronounced management outcomes, we invite you to contact us. Our professional team can provide you with a thoughtful response to the emerging realities of the contemporary business world in order to provide a competitive edge and create value for your business and customers.
Some organisations we have worked with
