Entries by Gary Grima

Understanding Customer Experience and why it matters

Customer experience refers to the customer’s overall perception of your company or brand. It can be the result of single or multiple interactions with the brand involving all stages of consumption. It encompasses every feature the company is offering, like packaging, advertising, customer care, and other service features. Customer experience is a holistic approach, taking […]

Quick guide about the #1 Customer Support – Zendesk

In an age where businesses are allowing their customers to reach out to them through a variety of channels, it’s vital to invest in a software platform that allows every customer’s query to be resolved. That’s where Zendesk comes into the equation. A customer support platform, Zendesk gives businesses the opportunity to communicate with customers […]