Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.
Here are five key aspects that you must always consider before implementing Social CRM.
The value of social CRM is to get people interacting and working for the brand, highlighting the growing number of traditional websites and advertisements that combine a push towards a Facebook or Twitter page where interested persons can “find out more”.
Every business organisation today operates within highly competitive and dynamic markets; changing customer needs and demands require a new and innovative approach through which to manage the business successfully. Those organisations that opt to cling to the habitual and sometimes out-dated approach to business operations, adhering to the philosophy of “business as usual,” face an inevitable struggle to merely survive.
iMovo Solutions Advisor Hadrian Sammut published another in a series of articles which are appear in the Times of Malta’s iTech supplement , edited by leading ICT journalist Martin Debattista.
Business organisations have been collecting customer data since time immemorial; whether on clay tablets, papyrus and subsequently paper. With the advent of computerisation most business organisations found themselves maintaining electronic systems designed and built to store and accumulate ever-growing amounts of raw customer data. Due to the way computer applications were then designed, it was not always easy to aggregate different systems, and the data they respectively stored, in an attempt to construct a single, unified, view of the customer.