Fifty years ago the editor of Fortune magazine, William Whyte, authored a book titled ‘The Organisation Man’ that defined the nature of corporate life for a generation. The book described how America, whose people, he said, had “led in the public worship of individualism,” had recently turned into a nation of employees.
Over the last decade, driven by ever increasing competitive intensity, companies began to look to how technology could be applied to a new area of focus: driving more sales, increasing demand for their products and services and retaining customers in the era of ever diminishing customer loyalty.
Malta’s ICT industry has experienced substantial growth, which to a degree mirrors similar trends elsewhere since 1990. Today the sector is said to contribute some 5% of GDP.
Historically, the first national ICT policy has its roots in a Public Service Review carried out in 1990 which charted out strategic reform supported by ICT.
I’ve always considered Marketing to be a very creative discipline – with the capacity to pull at our heart strings, senses and “needs” to drive brand awareness, interest and ultimately the transaction.