Benchmark yourself: What is your newsletter response rate?
Email campaign success depends on subscriber engagement. At a basic level, it’s important to understand how your subscribers are opening your mailings.
Entries by Marguerite Mifsud Magrin
How to demystify big data in iGaming – setting the right KPIs for success
Terms such as SMART objectives and SMART KPIs have become a part of our day-to-day vocabulary in the iGaming world. To get from where we are now to where we want to be in future, we need to have a plan. We’ve all heard it before, failing to plan is planning to fail.