Zendesk offers a multichannel customer service platform which will improve efficiency by grouping all support requests in one location, thus eliminating the need of having to switch between multiple channels.
The notion of CRM is becoming an important focus for every organisation’s corporate strategy to enable the creation and development of customer relationships. The predominant concept is that a customer’s life-time value can be optimised when deeper relationships are formed between carefully-targeted customers and the respective organisations.
Following, are some of the most common barriers to implementing a CRM strategy and some advice in terms of overcoming them to make the most of a CRM investment.
As mere humans, we feel like the world revolves around us. We are the “stars” in our show. As customers, we don’t feel much different – we have come to expect personalised and individual experiences. Business owners who are constantly striving to create a long-lasting relationship with their customers should certainly keep this in mind.
Over 450,000 companies use Zendesk as their support platform. These companies have support teams of all sizes, ranging from 2 to over 100 customer support agents and come from various industries including telecommunications, retail and healthcare.
The reason that Zendesk is used by organisations of such varying sizes and requirements, is that despite its simple interface, it is extremely customisable.
Good customer service is fundamental; especially today in an ever-changing business environment where alternatives are easily found and there are little to no changeover costs. This should encourage you to ask yourself if you are giving the best customer support to your customers. If you are not sure you do, here are some good reasons why you should invest more in customer service.
“It costs 6-7 times more to acquire a new customer than to retain an existing one.” This statistic, as reported by Bain and Company, is one of the most popularly quoted statistics related to the importance of customer retention.
Social media is not only a great marketing channel, but it has also become a popular platform for customers to publicly share their comments, questions and experiences. Due to the rapid growth of social media, customer comments have a very powerful effect on potential customers, and can be very harmful to a company’s reputation. Organisations who give their customers the opportunity to share their comments publicly, need to regularly monitor their social media profiles as response time is critical.
QlikView and Tableau Software, both global leaders in easy-to-use and user-driven business intelligence software, have become the market leaders according to the industry analysts Gartner Group. Both products are ahead of all competitors in the BI Magic Quadrant Report 2014.
It is constantly being emphasised that customer experience is the key to high customer satisfaction. Providing customers with reliable and timely customer service encourages repeat business, therefore contributing to the creation of a loyal customer base.
iMovo has just announced a new partnership with Zendesk – a market leader in the customer service software arena.