An article in the Harvard Business Review called the Data Scientist the sexiest job of the 21st century. This never fails to put a grin on my face, because some of the work we have done here at iMovo has more than just shyly dipped a toe into the silvery waters of data science. Though I wish that this would, transitively, imply that I am the sexiest employee this century, I think I will settle for being able to have a lot of fun with data at the office.
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When you read about business intelligence these days, you almost inevitably end up reading about Big Data, Self-Service BI, Google, Facebook or Amazon. The authors of most of these articles, in turn, take it upon themselves to grumble about the limits of relational databases and how traditional business intelligence systems have failed to live up to their expectations.
iMovo was recently present at the Technology for Marketing and Advertising (TFM&A) conference, the UK’s leading multi-channel marketing and advertising event. One of the key areas discussed and highlighted during the event was Customer Engagement – and the ability for marketers to tailor and personalise their customer experiences, by tapping into technology and utilising data available to them.