If you are not thinking segments, you are not thinking marketing.
Within most business environments, one principle generally holds true - the large majority of business revenue comes from a minority of customers. Using the widely quoted Pareto principle to put things in context, 80% of your profit will come from 20% of your customers.
From Leads to Opportunities towards Contacts
A successful Customer Relationship Management (CRM) implementation depends significantly upon a strategic, process-based, approach to the various activities related to marketing and sales of goods and/or services.
Towards Better Interaction of Government with Citizen
Over the last decade, driven by ever increasing competitive intensity, companies began to look to how technology could be applied to a new area of focus: driving more sales, increasing demand for their products and services and retaining customers in the era of ever diminishing customer loyalty.
Social CRM – 5 Key Aspects to Consider
Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.
Here are five key aspects that you must always consider before implementing Social CRM.
Benchmark yourself: What is your newsletter response rate?
Email campaign success depends on subscriber engagement. At a basic level, it’s important to understand how your subscribers are opening your mailings.
Seminar: Using the Cloud to Power your Business
The Cloud is changing the Sales and Marketing function as we know it. Join us at our exclusive morning event, to learn how the Cloud can help you to put your customers at the centre of your sales and marketing process and to drive demand for your products.
How to demystify big data in iGaming – setting the right KPIs for success
Terms such as SMART objectives and SMART KPIs have become a part of our day-to-day vocabulary in the iGaming world. To get from where we are now to where we want to be in future, we need to have a plan. We’ve all heard it before, failing to plan is planning to fail.
It is time for a renewed national ICT Industry Policy Framework
Malta’s ICT industry has experienced substantial growth, which to a degree mirrors similar trends elsewhere since 1990. Today the sector is said to contribute some 5% of GDP.
Historically, the first national ICT policy has its roots in a Public Service Review carried out in 1990 which charted out strategic reform supported by ICT.
Finding us
iMovo Limited,
‘Corradino Industrial Estate’, KW12, Level 2,
Paola, PLA 3000
Malta, Europe
Tel. +356 2248 8300
Email. [email protected]
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