iMovo announces new partnership with Planday

iMovo, today announced its partnership with Planday, the online platform that helps businesses manage the logistics of their staff. With Planday, shift-based companies can easily create and share a schedule, communicate with employees, and handle HR processes.

Three reasons why the human touch still matters to customers

In the digital era, convenience, speed and accuracy are kings. Today’s customers don't have to call you in the middle of the night to know more about your product. All they have to do is access your website and collect the information for themselves. At the end of the day, we are still human and automation or digital platforms can never replace that completely. In fact, here are some reasons why businesses still need to incorporate the human touch in the way they serve customers.

BI Analytic Tools Help Business Organisations

Business organisations have been collecting customer data since time immemorial; whether on clay tablets, papyrus and subsequently paper. With the advent of computerisation most business organisations found themselves maintaining electronic systems designed and built to store and accumulate ever-growing amounts of raw customer data. Due to the way computer applications were then designed, it was not always easy to aggregate different systems, and the data they respectively stored, in an attempt to construct a single, unified, view of the customer.

Business Discovery – Business Intelligence Made Relevant

Business Intelligence has been evolving , like many other areas of technology, new entrants are challenging the status quo and have been fuelling a new paradigm in the way BI is used and deployed in ever smaller organisations...

How Pitch22 is using Zendesk to provide the best possible customer service

This month we would like to bring you a Zendesk testimonial from Pitch 22, who have developed a web application that assists youth and amateur football clubs to improve their operations.

The Power of Great Customer Service

“It costs 6-7 times more to acquire a new customer than to retain an existing one.” This statistic, as reported by Bain and Company, is one of the most popularly quoted statistics related to the importance of customer retention.

Turning your Customers into a “Volunteer Marketing Army”

Thomas Jefferson once said that “the man who stops advertising to save money is like the man who stops the clock to save time.” It is no secret that successful marketing is the lifeline of any business.

Giving Your Online Reputation a Boost by Managing Social Media More Efficiently

Social media is not only a great marketing channel, but it has also become a popular platform for customers to publicly share their comments, questions and experiences. Due to the rapid growth of social media, customer comments have a very powerful effect on potential customers, and can be very harmful to a company’s reputation. Organisations who give their customers the opportunity to share their comments publicly, need to regularly monitor their social media profiles as response time is critical.

The Power of Visualisation

It is the 19th October, 1812 and Napoleon’s Grande Armée is slowly retreating from the cold Moscow Winter; the prospect of sheer starvation, as well as the incessant and vicious raids from increasingly hostile Russian Cossacks, contribute towards the disastrous outcome to this ill-fated military campaign.

What happens when what you have is no longer good enough?

When you read about business intelligence these days, you almost inevitably end up reading about Big Data, Self-Service BI, Google, Facebook or Amazon. The authors of most of these articles, in turn, take it upon themselves to grumble about the limits of relational databases and how traditional business intelligence systems have failed to live up to their expectations.

ClickDimensions Ranked Highly in Marketing Automation Market Share

In a comparison of marketing automation systems used by the Alexa top 1M websites, ClickDimensions was the highest ranked provider of marketing automation systems dedicated to Microsoft Dynamics CRM, and was ranked 15th in overall market share. The report was generated by the technology data discovery group, Datanyze.

Business Intelligence – Why a Long Leash is Not Equal to Freedom

In order to analyse data, Business Intelligence (BI) developers usually include a lot of intelligent logic in the dashboards that they develop. This however could be restricting the freedom to get the answer to ANY question that the end-user might have. As once quoted by Marty Rubin, “a long leash is not freedom.”

Marketing Intelligently – Where To Start?

iMovo was recently present at the Technology for Marketing and Advertising (TFM&A) conference, the UK's leading multi-channel marketing and advertising event. One of the key areas discussed and highlighted during the event was Customer Engagement – and the ability for marketers to tailor and personalise their customer experiences, by tapping into technology and utilising data available to them.

QlikView and Tableau Software positioned as “Leaders” in Gartner BI Magic Quadrant Report

QlikView and Tableau Software, both global leaders in easy-to-use and user-driven business intelligence software, have become the market leaders according to the industry analysts Gartner Group. Both products are ahead of all competitors in the BI Magic Quadrant Report 2014.