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Automating for Marketing Success

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I’ve always considered Marketing to be a very creative discipline – with the capacity to pull at our heart strings, senses and “needs” to drive brand awareness, interest and ultimately the transaction.
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Customer Relationship Management

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Every business organisation today operates within highly competitive and dynamic markets; changing customer needs and demands require a new and innovative approach through which to manage the business successfully. Those organisations that opt to cling to the habitual and sometimes out-dated approach to business operations, adhering to the philosophy of “business as usual,” face an inevitable struggle to merely survive.
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Introducing Sub Grids in Microsoft CRM2011

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One striking upgrade introduced in Microsoft Dynamics CRM 2011 over its predecessor CRM 4.0, is the introduction of grids embedded into forms. This UI capability provides users with fast and powerful access to an entity’s related child entities with an in-built facility to create and edit items through the parent form. The image below shows a sub grid displaying a list of an account’s related contacts.
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BI Analytic Tools Help Business Organisations

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Business organisations have been collecting customer data since time immemorial; whether on clay tablets, papyrus and subsequently paper. With the advent of computerisation most business organisations found themselves maintaining electronic systems designed and built to store and accumulate ever-growing amounts of raw customer data. Due to the way computer applications were then designed, it was not always easy to aggregate different systems, and the data they respectively stored, in an attempt to construct a single, unified, view of the customer.
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Business Discovery - Business Intelligence Made Relevant

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Business Intelligence has been evolving , like many other areas of technology, new entrants are challenging the status quo and have been fuelling a new paradigm in the way BI is used and deployed in ever smaller organisations...

Where is the world going?

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Watch the news or read the Economist and you have to believe these are the "Last Days" , just short of economic Armageddon. Makes one wonder whether starting up a business with this kind of news for company is such a bright idea after all...