Are you using data to create great customer experiences?
0 Comments
/
In today's fiercely competitive business environment, companies are exploring new ways to delight customers and retain their loyalty because it has a direct impact on revenue. Customers today expect to have fluid, convenient and timely interactions with businesses seamlessly across multiple channels. While many businesses have adopted an omni-channel approach, customer data remains fragmented, making it difficult to gain a single view of the customer.
Dealing with the Fourth Industrial Revolution
Since the early part of last century, technological progress has marched forward at sharp rate, albeit with the so called "waves" coming hard and fast as a north easterly storm on the coast. After a surge in innovation in the field of information technology dating back to the 1970s, with the emergence of the first "personal" device - the PC and stretching well into the early years of this century, we seem poised on what could become a very big wave. Some economists have posited the idea that we are about to embark on the "Fourth Industrial Revolution".
Whatever you want
At the core of a CRM approach is the appreciation that customer life-time value can be optimised when deeper relationships are formed between carefully targeted customers and the respective business organisation.
The Importance of Using CRM in your Business
There are countless ways to leverage the CRM towards developing new opportunities. Applications such as cross-selling, up-selling, profitability analysis, and campaign management are just a few, and innovative possibilities are evolving all the time.
The Risk of not Risking – Why Financial Agencies should plunge into CRM
Gather insight on your customers, increase automation in your daily routine and use helpful and easy-to-compile data visualisations for a more customer-focused approach within your company.
Social CRM - 5 Key Aspects to Consider
Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.
Here are five key aspects that you must always consider before implementing Social CRM.