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Are you using data to create great customer experiences?

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In today's fiercely competitive business environment, companies are exploring new ways to delight customers and retain their loyalty because it has a direct impact on revenue. Customers today expect to have fluid, convenient and timely interactions with businesses seamlessly across multiple channels. While many businesses have adopted an omni-channel approach, customer data remains fragmented, making it difficult to gain a single view of the customer.
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Dealing with the Fourth Industrial Revolution

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Since the early part of last century, technological progress has marched forward at sharp rate, albeit with the so called "waves" coming hard and fast as a north easterly storm on the coast. After a surge in innovation in the field of information technology dating back to the 1970s, with the emergence of the first "personal" device - the PC and stretching well into the early years of this century, we seem poised on what could become a very big wave. Some economists have posited the idea that we are about to embark on the "Fourth Industrial Revolution".
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Whatever you want

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At the core of a CRM approach is the appreciation that customer life-time value can be optimised when deeper relationships are formed between carefully targeted customers and the respective business organisation.
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The Importance of Using CRM in your Business

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There are countless ways to leverage the CRM towards developing new opportunities. Applications such as cross-selling, up-selling, profitability analysis, and campaign management are just a few, and innovative possibilities are evolving all the time.
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The Risk of not Risking – Why Financial Agencies should plunge into CRM

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Gather insight on your customers, increase automation in your daily routine and use helpful and easy-to-compile data visualisations for a more customer-focused approach within your company.
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Social CRM - 5 Key Aspects to Consider

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Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture. Here are five key aspects that you must always consider before implementing Social CRM.