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Three reasons why the human touch still matters to customers

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In the digital era, convenience, speed and accuracy are kings. Today’s customers don't have to call you in the middle of the night to know more about your product. All they have to do is access your website and collect the information for themselves. At the end of the day, we are still human and automation or digital platforms can never replace that completely. In fact, here are some reasons why businesses still need to incorporate the human touch in the way they serve customers.
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Zendesk annual event: Creating an effortless customer experience for your customers

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This event brought together professionals from various sectors such as financial services and iGaming who were interested in learning how Zendesk can help their company provide better customer experiences. Attendees had the opportunity to meet with Zendesk’s very own Sales Director, Gabriel Frasconi who spoke about the importance of creating relationships with customers and about Zendesk's new and upcoming updates.
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Questions to ask before implementing a customer experience management program

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Boosting customer experience (CX) is on every business’s to-do list these days, and it’s no surprise why. When faced with fierce competition, exceeding customer expectations by delivering superior value through overall customer experience can give a company a definite Unique Selling Point (USP).
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Responding to customer feedback: What not to do

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Good companies are aware of how important it is to maintain a positive relationship with customers. Their responses are polite and to the point, and their objective is to always offer a solution. They make it a point to make the most of the feedback they receive, regardless of whether it is positive or negative. In other words, they do everything it takes to protect their reputation and brand image.
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Seven best practices of customer service

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Customers judge a company not just by its product or service, but also by the competence, behavior and attitude of its staff. Consistently poor customer service can easily prompt customers to abandon a brand whose product they may have otherwise appreciated.
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iMovo appointed Premier Solution Provider for Zendesk in EMEA

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iMovo is pleased to announce that it has been appointed as a Zendesk Premier Solution Provider in the EMEA region – the highest level of achievement for a Zendesk Partner.
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On proper business problem scoping

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Problem solving comes before software development. The intricacies that businesses have, requires knowledge on many different domains; Domains which are way beyond the scoping of technology and are closely related to specific business operations and human behavior.
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Are you using data to create great customer experiences?

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In today's fiercely competitive business environment, companies are exploring new ways to delight customers and retain their loyalty because it has a direct impact on revenue. Customers today expect to have fluid, convenient and timely interactions with businesses seamlessly across multiple channels. While many businesses have adopted an omni-channel approach, customer data remains fragmented, making it difficult to gain a single view of the customer.
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Zendesk Launches Guide- A Next Generation Knowledge Solution- to Provide Smarter Customer Service

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Zendesk, Inc. (NYSE: ZEN) today introduced Zendesk Guide, a smart knowledge base solution that captures the collective knowledge of an organization and combines it with machine learning (ML) technology to deliver a better customer experience. Guide empowers customer service agents to resolve inquiries with contextual insights and gives customers ML-powered self-service customer support. The result for both agents and customers is faster support resolution and outcomes from anywhere.
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Whatever you want

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At the core of a CRM approach is the appreciation that customer life-time value can be optimised when deeper relationships are formed between carefully targeted customers and the respective business organisation.