,

Six signs your company needs a CRM system

/
A CRM system helps you manage all your customers from one place. From the same app, you can view contact info, follow up via email or social media, manage tasks, and track your performance. There comes a point where the company is growing, and you might need to manage customer relationships more effectively. Here are six signs that your company needs to invest in a CRM system.  
, , ,

Zendesk – The next level of Customer Experience Management 

/
Zendesk is a cloud-based customer service software which offers helpdesk solutions to companies. The main aim of Zendesk is to improve customer service and help build better customer relations. The company has developed a number of products to deliver to this end. Zendesk products cater for the smallest startup business to large multinational corporations. 
,

How to win the Customer Experience race

/
With technology facilitating rapid innovation, it becomes much harder to develop and execute a customer experience strategy that’s effective. Companies that leverage technology to offer a top-notch customer experience have the most to benefit.
, , ,

Customer Service and AI: What we can expect in 2018

/
Artificial Intelligence is perceived as the ultimate weapon in a business’s arsenal. The average enterprise hopes to see more automation, streamlined processes, worker augmentations and profitable insights. On the whole, AI promises to make life easier for businesses and customers alike.Members of the board are dreaming about the massive benefits that AI can bring to their business. However, it's not all rainbows and butterflies.
,

The business value of Chatbots

/
We’ve come a long way from picking up the phone to simply sending a message via a messaging app. Therefore businesses need to realize that we’ve reached an era of fast follow-ups and messaging is the only method that can meet the requirement. Now there is a system which can keep the customer engaged in real-time and provide more value than a traditional email or phone call. This is called a Chatbot.
, ,

Implementing CRM Successfully: Things to Consider

/
Implementing a CRM system into your business infrastructure can be quite the task. Plus, the statistics tell us that the failure rate is quite high, which isn’t exactly encouraging. However, there’s no need to give up hope. Plenty of businesses have managed to get CRM implementation right and you can too. The trick is to make the right considerations.
, , ,

Three reasons why the human touch still matters to customers

/
In the digital era, convenience, speed and accuracy are kings. Today’s customers don't have to call you in the middle of the night to know more about your product. All they have to do is access your website and collect the information for themselves. At the end of the day, we are still human and automation or digital platforms can never replace that completely. In fact, here are some reasons why businesses still need to incorporate the human touch in the way they serve customers.
, , , , , ,

Zendesk annual event: Creating an effortless customer experience for your customers

/
This event brought together professionals from various sectors such as financial services and iGaming who were interested in learning how Zendesk can help their company provide better customer experiences. Attendees had the opportunity to meet with Zendesk’s very own Sales Director, Gabriel Frasconi who spoke about the importance of creating relationships with customers and about Zendesk's new and upcoming updates.
, , ,

Questions to ask before implementing a customer experience management program

/
Boosting customer experience (CX) is on every business’s to-do list these days, and it’s no surprise why. When faced with fierce competition, exceeding customer expectations by delivering superior value through overall customer experience can give a company a definite Unique Selling Point (USP).
, , , ,

Responding to customer feedback: What not to do

/
Good companies are aware of how important it is to maintain a positive relationship with customers. Their responses are polite and to the point, and their objective is to always offer a solution. They make it a point to make the most of the feedback they receive, regardless of whether it is positive or negative. In other words, they do everything it takes to protect their reputation and brand image.