iMovo Blog

Articles written by our team sharing industry news and insights.

The benefits of CRM implementation in the retail industry

Customer satisfaction is a key metric for retail businesses. This is because customer satisfaction drives repeat purchases, which often leads to higher revenue over time. A CRM system can help improve the customer experience and drive more positive reviews from your customers. It also helps you track the progress of each individual transaction so that you know what works best for your business. 

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Using CRM to build better relationships with customers

Getting new customers is challenging for all businesses. However, it is even tougher to retain these customers and build a strong relationship with them. Businesses invest in various marketing strategies and customer service initiatives to grow and retain their customer base. The way a business manages its customer database determines its growth and success. 

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Implementing a successful Digital Transformation Strategy Playbook

With technology disruptions becoming more rampant than ever, digital transformation is changing the way companies operate. Whether it is better data collection or improved customer experience, businesses have realised the importance and benefits of digital transformation. Growth opportunities and competitive pressure are some crucial drivers of digital transformation. Data breach scandals making the headlines regularly and new regulations such as the GDPR are also providing the necessary impetus for businesses to digitally transform. 

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2022 and Looking Ahead

I must start with a heartfelt thank you to our brilliant customers for their support in this most unprecedented of years in the lifespan of our company. A special thanks to our long standing (dare I say long suffering!) customers with whom we have jointly effected so much positive change in our collective corner of the world.

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The benefits of CRM implementation in the retail industry

Customer satisfaction is a key metric for retail businesses. This is because customer satisfaction drives repeat purchases, which often leads to higher revenue over time. A CRM system can help improve the customer experience and drive more positive reviews from your customers. It also helps you track the progress of each individual transaction so that you know what works best for your business. 

Read More »

Using CRM to build better relationships with customers

Getting new customers is challenging for all businesses. However, it is even tougher to retain these customers and build a strong relationship with them. Businesses invest in various marketing strategies and customer service initiatives to grow and retain their customer base. The way a business manages its customer database determines its growth and success. 

Read More »

Of Carts, Horses and Evangelists

The COVID-19 pandemic has induced a marked and necessary drive towards digital transformation.  Such transformation is promoted as necessary to address the profound changes in consumer behaviour, the two most marked being a significant and sudden increase in online shopping and the relatively faster adoption of digital services. 

Read More »

Artificial Intelligence – From Server to Table

AI can customize the experience for every customer and give the customers the assistance they need and deserve. Thanks to AI, you not only have a powerful customer and employee support set of solutions in your hands but an added marketing tool as well. Companies today need to take the next step and implement AI tools in their customer support strategy.

Read More »

Of Carts, Horses and Evangelists

The COVID-19 pandemic has induced a marked and necessary drive towards digital transformation.  Such transformation is promoted as necessary to address the profound changes in consumer behaviour, the two most marked being a significant and sudden increase in online shopping and the relatively faster adoption of digital services. 

Read More »

Artificial Intelligence – From Server to Table

AI can customize the experience for every customer and give the customers the assistance they need and deserve. Thanks to AI, you not only have a powerful customer and employee support set of solutions in your hands but an added marketing tool as well. Companies today need to take the next step and implement AI tools in their customer support strategy.

Read More »

Of Carts, Horses and Evangelists

The COVID-19 pandemic has induced a marked and necessary drive towards digital transformation.  Such transformation is promoted as necessary to address the profound changes in consumer behaviour, the two most marked being a significant and sudden increase in online shopping and the relatively faster adoption of digital services. 

Read More »

Artificial Intelligence – From Server to Table

AI can customize the experience for every customer and give the customers the assistance they need and deserve. Thanks to AI, you not only have a powerful customer and employee support set of solutions in your hands but an added marketing tool as well. Companies today need to take the next step and implement AI tools in their customer support strategy.

Read More »

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