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5 Common Barriers to CRM Success and How to Overcome Them

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The notion of CRM is becoming an important focus for every organisation’s corporate strategy to enable the creation and development of customer relationships. The predominant concept is that a customer’s life-time value can be optimised when deeper relationships are formed between carefully-targeted customers and the respective organisations. Following, are some of the most common barriers to implementing a CRM strategy and some advice in terms of overcoming them to make the most of a CRM investment.
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How your Company can Turn Leads into Customers

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As mere humans, we feel like the world revolves around us. We are the “stars” in our show. As customers, we don’t feel much different – we have come to expect personalised and individual experiences. Business owners who are constantly striving to create a long-lasting relationship with their customers should certainly keep this in mind.
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Become a Data Rock Star!

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To meet this growing demand of more dynamic and customisable reports that are easily and rapidly available and reduce the time to get value, one approach involves setting up an environment in which information consumers can create and access their own sets of reports, queries and visual analytics themselves, with minimal intervention of IT specialists. This environment is what is being termed as Self-Service BI (SSBI).
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Extending Zendesk's Functionality

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Over 450,000 companies use Zendesk as their support platform. These companies have support teams of all sizes, ranging from 2 to over 100 customer support agents and come from various industries including telecommunications, retail and healthcare. The reason that Zendesk is used by organisations of such varying sizes and requirements, is that despite its simple interface, it is extremely customisable.
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CRM 2015 is Just around the Corner

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Codenamed “Vega”, the next major version of Dynamics CRM is set to be released in the fourth quarter of this year, this news was revealed in Microsoft’s CRM roadmap earlier in September.
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iMovo Launches 'Socionomix Monitor' To Help Protect Business Reputation

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iMovo, the leading business intelligence and customer experience management company, has developed a unique tool – Socionomix Monitor – that allows organisations to monitor what is being said about them on social media and to know how their brand is perceived.
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Sales Through Service: Four Simple Customer Service Tips To Increase Sales

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Good customer service is fundamental; especially today in an ever-changing business environment where alternatives are easily found and there are little to no changeover costs. This should encourage you to ask yourself if you are giving the best customer support to your customers. If you are not sure you do, here are some good reasons why you should invest more in customer service.
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iMovo Appointed Microsoft Key Solutions Provider

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iMovo, a leading Maltese Customer Experience Management (CEM) company, has recently been recognised by Microsoft Malta as a Key Solutions Provider (KSP) for Microsoft Dynamics CRM solutions in Malta.
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Business Intelligence - Why a Long Leash is Not Equal to Freedom

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In order to analyse data, Business Intelligence (BI) developers usually include a lot of intelligent logic in the dashboards that they develop. This however could be restricting the freedom to get the answer to ANY question that the end-user might have. As once quoted by Marty Rubin, “a long leash is not freedom.”
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It is time for a renewed national ICT Industry Policy Framework

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Malta’s ICT industry has experienced substantial growth, which to a degree mirrors similar trends elsewhere since 1990. Today the sector is said to contribute some 5% of GDP. Historically, the first national ICT policy has its roots in a Public Service Review carried out in 1990 which charted out strategic reform supported by ICT.