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Big Data has a Long Tail, and it has Value

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Many depict big data as a huge data creature which is difficult to understand and very hard to control. What many don’t know however is that this creature has a very long tail, and a Value(able) one as well!

Iva vs Le - What does Social Data Say?

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Using social media to analyse political opinions is becoming increasingly common-practice. Perhaps one of the most interesting facets of this development is the possibility of ‘pulsing’ the public’s opinion in real-time and understanding general swings in public opinion as well as overall trends.
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How Can Restaurant Owners Achieve Social Media Success?

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Within this article we include a few tips as to how restaurant owners within the hospitality industry can make the most of the social media channel and successfully utilise social media to create a mutually-beneficial relationship with customers.
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Zendesk News February 2015 - Updates, Improvements and New Feature Releases

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The Zendesk team are constantly working on new features and improvements with the aim of making their beautifully simple customer service platform even better than ever. Here is a list of things that have changed or been added to Zendesk in the past couple of months.
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Attaining Customer Loyalty

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For retail businesses, increasing sales can occur by selling their products at heavily discounted prices. At first glance, this customer acquisition method seems to work. However, at the end it is grossly unsustainable and it does more harm than good to your business. You may make lots of sales, but hardly any of the cash translates to profits. Therefore, here are some reasons why customer loyalty is significantly important.
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Qlik Sense FAQs

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These Frequently Asked Questions for the launch of Qlik Sense Desktop aim to provide some insight into the differences between QlikView and Qlik Sense.
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Zendesk on iGaming USA Daily

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An article by Christa Agius appears on iGaming USA Daily, an online newspaper that gathers information about the igaming industry in the USA.
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The Risk of not Risking – Why Financial Agencies should plunge into CRM

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Gather insight on your customers, increase automation in your daily routine and use helpful and easy-to-compile data visualisations for a more customer-focused approach within your company.
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A Quick Look at Data Science

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An article in the Harvard Business Review called the Data Scientist the sexiest job of the 21st century. This never fails to put a grin on my face, because some of the work we have done here at iMovo has more than just shyly dipped a toe into the silvery waters of data science. Though I wish that this would, transitively, imply that I am the sexiest employee this century, I think I will settle for being able to have a lot of fun with data at the office.
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The Key to an Efficient Customer Support Team in the iGaming industry

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Zendesk offers a multichannel customer service platform which will improve efficiency by grouping all support requests in one location, thus eliminating the need of having to switch between multiple channels.