- Develop a Unique Selling Proposition – this should be the aggregation of factors that make your product or service different and better than your competition. iMovo will help you articulate this USP which should become the core of your marketing position and plan.
- Define your Value Proposition – this is a statement of the specific results the customer will get and the value they will get if they use your product or service.
- Know your Customer – this cliché may at first glance seem superficial, but is, critical for an organization. This understanding will determine to whom and how you will be marketing, selling and servicing – the aspects which have a bearing on how you apply CRM.
There’s no denying it. Customers are the lifeblood of every business and in today’s digital world, businesses looking to thrive need to develop strong relationships with all their customers.
Customer relationship management (CRM) is a strategy for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships.
Therefore, defining a proper CRM strategy is the first step any organization should undertake before acquiring and using CRM software. Typically, most organisations adopt CRM to help grow sales and improve their customer service. However, a CRM system can do so much more than that.
A CRM system gives everyone: from sales, customer service, business development, recruiting, marketing, or any other departmental line of business, a better way to manage the external interactions and relationships that drive success.
The goal of successful CRM strategy implementation is to boost efficiency, improve customer satisfaction, simplify access to customer data and make the most of up-sell and cross-sell opportunities. If you are looking to implement a CRM system or need advice on how to best use your current system, contact us today for more information!
iMovo helps its customers understand that any CRM strategy must underpin the overall business strategy with input, typically from sales, marketing, and customer service. However, organisations should look towards CRM being able to support more than just these three strands. CRM can by virtue of the massive ecosystems in place as well as the extensive enhancement possibilities, be extended to support an organisation’s business in areas which might not be immediately obvious such as operations, project management and supporting a diverse range of business models including Gig/sharing economy models. iMovo’s extensive experience in this sphere makes it uniquely able to help organisations identify and enable this incredible business opportunity.
iMovo has developed a unique and effective methodology for the process of CRM strategy formulation, which can be encapsulated in 5 steps:
For many organisations which do not have the institutional experience with CRM, embarking on the journey may be complex and fraught with possible pitfalls. Having an experienced organization like iMovo to guide and help define the strategy and roadmap is a smart way of mitigating the risks and taking the right investment decisions.
With iMovo’s technical expertise, implementation will be smooth and seamless, while we will also provide ongoing consultancy and training tailored to your company’s needs.