Customer relationship management (CRM) is a strategy for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships.
Therefore, defining a proper CRM strategy is the first step any organization should undertake before acquiring and using CRM software. Typically, most organisations adopt CRM to help grow sales and improve their customer service. However, a CRM system can do so much more than that.
A CRM system gives everyone: from sales, customer service, business development, recruiting, marketing, or any other departmental line of business, a better way to manage the external interactions and relationships that drive success.