“Without big data, you are blind and deaf and in the middle of a freeway.”
Geoffrey Moore
In any company today, from the smallest mom & pop store to the largest banking institutions, every digital process or service used is generating tons of invaluable data and, in the meantime, organisations of all sizes are making data-driven decisions. That mom and pop store I mentioned could be using Instagram’s Insights tool to make sure they’ve got the right demographic of followers, while a banking institution could use everyday banking patterns to identify appropriate sites for new branches, or new services to offer. The volume data generated in our day to day operations is great but incomplete.
If we only consider the data generated in our customers’ interaction with our products we know how they’re using them, but not how they feel about it – that’s where Customer Experience comes in.
In most companies, the customer service and operations teams work independently of each other and thus work with separate sources of data. This causes two very distinct views of the business’ performance, for instance:
iMovo’s expertise in Customer Experience and Data Science is the key to unlocking the full potential of your data. The CX team’s expertise in Self Service, Ticketing Platforms, Live Chat, and Data Integration compliment our Data Science team’s expertise in Data Warehousing, Visualisations, and Analysis.
The best thing of all? iMovo’s bespoke approach to Customer 360 Advisory is tailored to the needs of the individual customer, from data-centric operations to start ups working with Excel. Contact us at [email protected] to set up a meeting!