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Social Media in the Gaming Industry: Developing a social media strategy based on critical listening

June 23, 2020 @ 3:00 pm - 4:00 pm

Your customers spend more of their online time on social media than on any other channel. Sensitive posts on social media can quickly impact Casino’s brand perception and revenues so it is important to not only monitor social posts to gather market intelligence but to manage and build your community by participating in the conversations.

Join us during this webinar, as we share our thoughts on how to leverage the social media networks to tune into customer sentiment and improve your customer acquisition, engagement, and retention. We will also discuss topics such as:

  • How social listening can help you monitor mentions of your brand across different networks.
  • Using social media insights to help drive your marketing strategies.
  • Monitoring discussions on topics that matter to your brand using machine-learning sentiment analysis.

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Details

Date:
June 23, 2020
Time:
3:00 pm - 4:00 pm