Marketing cloud is a platform which integrates the customer journey in one platform. This includes email, mobile, social media, web personalization, advertising, content creation, content management, and data analysis. This software also makes use of predictive analytics to help make decisions. A function called Journey Builder helps marketers tailor campaigns to customers’ behavior, needs and personal preferences.
Marketing cloud allows you to:
- Be consumer-centric: Build a single, comprehensive view of each consumer to power 1-to-1 journeys.
- Connect every interaction: Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
- Market smarter with AI: Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations.
- Operate with ease: Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns.
- Manage B2C or B2B: Use one platform to engage both businesses and consumers alike
To see how the Salesforce platform delivers the power to take sales even further, contact Javier on [email protected] or +356 7952 8437.