Adapting To Changing Market Demands and Behaviours By Adopting A Strong Customer Focus
The field of telecommunications has moved from a monopolistic single player scenario towards a deregulated and fiercely competitive market place. Do you need to increase customer loyalty, improve ARPU and customer lifetime value?
How can iMovo add value?
It can help your organisation to:
Create personalised experiences with 1:1 marketing communications
Improve efficiency by grouping all customer support requests from multiple touchpoints (such as email, chat, social media and phone) in one location
Enable and empower your employees to obtain fast, easy access to complete customer information to deliver meaningful experiences
Create competitive advantage with powerful insights into customer behavioural patterns using visual analytics
Help identify your profitable customers and extend their lifetime value with your organisation
Take strategic decisions based on data drawn from large, different and disparate sources (Big Data)
Since the early part of last century, technological progress has marched forward at sharp rate, albeit with the so called “waves” coming hard and fast as a north easterly storm on the coast. After a surge in innovation in the field of information technology dating back to the 1970s, with the emergence of the first “personal” device – the PC and stretching well into the early years of this century, we seem poised on what could become a very big wave. Some economists have posited the idea that we are about to embark on the “Fourth Industrial Revolution”.