Adapting To Changing Market Demands and Behaviours By Adopting A Strong Customer Focus
The field of telecommunications has moved from a monopolistic single player scenario towards a deregulated and fiercely competitive market place. Do you need to increase customer loyalty, improve ARPU and customer lifetime value?
How can iMovo add value?
It can help your organisation to:
Create personalised experiences with 1:1 marketing communications
Improve efficiency by grouping all customer support requests from multiple touchpoints (such as email, chat, social media and phone) in one location
Enable and empower your employees to obtain fast, easy access to complete customer information to deliver meaningful experiences
Create competitive advantage with powerful insights into customer behavioural patterns using visual analytics
Help identify your profitable customers and extend their lifetime value with your organisation
Take strategic decisions based on data drawn from large, different and disparate sources (Big Data)
Many companies have invested in big data as well as artificial intelligence so that they are in a good position to compete in the future. Big data might sound like a relatively recent concept – but surprisingly, the technology has existed since the 1950’s.