Adapting To Changing Market Demands and Behaviours By Adopting A Strong Customer Focus
The field of telecommunications has moved from a monopolistic single player scenario towards a deregulated and fiercely competitive market place. Do you need to increase customer loyalty, improve ARPU and customer lifetime value?
How can iMovo add value?
It can help your organisation to:
Create personalised experiences with 1:1 marketing communications
Improve efficiency by grouping all customer support requests from multiple touchpoints (such as email, chat, social media and phone) in one location
Enable and empower your employees to obtain fast, easy access to complete customer information to deliver meaningful experiences
Create competitive advantage with powerful insights into customer behavioural patterns using visual analytics
Help identify your profitable customers and extend their lifetime value with your organisation
Take strategic decisions based on data drawn from large, different and disparate sources (Big Data)
What is Big Data? What differentiates it from any other data? In reality, the answer is as simple as pure volume. Big Data is a self-explanatory term. What sets it apart from other data are the methods which we use to analyse it. Smaller scale data can be analysed using some functions and perhaps even by hand, but the larger your data the more difficult it will become to do that. We require specific tools and methodologies both to properly store the data as well as to get the most value out of it.