Adapting To Changing Market Demands and Behaviours By Adopting A Strong Customer Focus
The field of telecommunications has moved from a monopolistic single player scenario towards a deregulated and fiercely competitive market place. Do you need to increase customer loyalty, improve ARPU and customer lifetime value?
How can iMovo add value?
It can help your organisation to:
Create personalised experiences with 1:1 marketing communications
Improve efficiency by grouping all customer support requests from multiple touchpoints (such as email, chat, social media and phone) in one location
Enable and empower your employees to obtain fast, easy access to complete customer information to deliver meaningful experiences
Create competitive advantage with powerful insights into customer behavioural patterns using visual analytics
Help identify your profitable customers and extend their lifetime value with your organisation
Take strategic decisions based on data drawn from large, different and disparate sources (Big Data)
We’ve all heard that data has increased, mainly due to the advancement, availability and high usage of technology. Being able to access and understand as much of this data as possible, already indicates the value that someone, or a business, can get out of it. Nowadays, there are a lot of tools available to analyse data, most of which offer Artificial or Cognitive Intelligence to help even further by automating part of the data analysis.