When businesses grow, they tend to acquire more customers. Needless to say, managing and tracking those relationships tend to become extremely complex. This is when the need for a flexible and scalable CRM (Customer Relationship Management) solutions becomes obvious.
Now, there are various categories of CRM solutions, but only one kind stands out with regard to flexibility and scalability – cloud-based CRM.
A cloud-based CRM system can be extremely beneficial for businesses that are under constant growth. Before we begin exploring the benefits, let’s try and understand what a cloud-based CRM solution is.
As the name indicates, cloud-based CRM solutions exist on the cloud. This offers a unique set of benefits. For example, you may use a CRM program to streamline your sales workflow, which might encompass a range of tasks, such as managing contacts, email outreach, sales activity tracking, and sales process optimization.
A cloud-based CRM system can do all this without the need for you to invest in tangible infrastructure. So, it can safely be said that the first and most noticeable benefit of a cloud-based CRM solution is being cost effective.
Cloud-based CRM is more affordable since you don’t have to invest in IT infrastructure, which can be quite expensive. All you need is an internet connection that connects you to the provider’s servers.
But, that’s not all. Your cloud-CRM provider takes up the tasks of also monitoring, updating, and upgrading, and fixing the system as and when necessary.
For example, one of the most significant challenges of maintaining and operating an in-house CRM solution is ensuring security. Protecting and safeguarding customer data entails significant costs, especially with regard to compliance.
However, with a cloud-based CRM solution, much of those responsibilities are transferred to the provider, allowing you to focus more on your primary business goals.
- No barriers to access
In-house CRM solutions are accessible only during operational hours. However, a cloud-based CRM solution can be accessed at any time and from anywhere. This is one of the most significant advantages that cloud-based CRM solutions provide.
With uninhibited access, it becomes much easier for your sales and marketing teams to share data and coordinate with workers on the field. Needless to say, this increases business efficiency tremendously.
- Easier integration
Stand-alone CRM programs do not possess the integrative capabilities that are a core part of cloud-based CRM solutions. For some business, integration between multiple technologies is of the utmost importance. Cloud-based CRM system offers this sort of quick and easy integration. As a result, your business can enjoy seamless interoperability.
As certified Salesforce partners, iMovo can help you implement and integrate the world’s #1 cloud-based customer relationship management (CRM) platform. With iMovo’s technical expertise, implementation will be smooth and seamless. We provide ongoing consultancy and training, tailored to your company’s needs. If you are looking to implement a CRM system, contact us today for more information!