Entries by Martin Debattista

The Zen of Social Customer Support

That the “the customer is always right” continues to haunt the corporate world to the delight to customers who seek to get the best out their hard-earned money. But it is progressively getting worse in the age of personal mass communication as customers easily resort to digital and social media if they don’t get it immediately right…

Listen Up more than Speaking Up on Social Media

How do you defend your social media reputation? How do you listen to conversations, spot the key influencers, and judge the ‘sentiment’ or mood? There are a few steps to take to make sure you benefit from good coverage and word of mouth and take the necessary action to counter any disparaging reviews or comments, irrelevant whether you deserve it or not.