The customer’s journey has changed significantly from what it used to be. Customers have become more present online and are choosing online alternatives for shopping, information, conducting business and talking to family and friends.
This makes our job a lot harder in trying to understand customer’s needs, their communication style, and their buying habits. This can create some chaos.
Are you interacting with your clients purely based on the information that you have? Are you able to use the data that could be lying in different places around the organisation? Would you like to know more about your customers’ buying patterns and behaviour but don’t have the correct data at your fingertips? If you take into account the strings of emails, phone calls, conversations across the web, community channels and social mentions, they combine to form a mountain of information that’s growing exponentially.
Join us on the 18th of June for a free live webinar where we will be identifying ways to make sense of your data: understand your customers’ needs and what they enjoy about your brand so that you can give them more of what they love.