Reviewing the hand that feeds

Success in the new internet economy hinges on being in control of the relentless drive to acquire and retain a steady stream of customers. But while businesses strive to develop strong brand loyalty and deliver an excellent user experience, today’s customers are highly knowledgeable, more demanding, and relish the market power that they possess. Read on, on the – The latest in a series of articles by Hadrian Sammut , iMovo’s Business Solutions Advisor