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iMovo Develops New Mobile App for eCabs

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eCabs, Malta’s leading taxi company is renowned for its excellent customer service. They have taken their customer experience a step further with the release of their new mobile application, which was developed by iMovo and is now available for download on the iTunes and Google Play stores.
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QlikView.Next to be available in 2014

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Qlik have just announced the company’s strategic roadmap to once again disrupt the BI industry with its next-generation platform to enable better decision making.
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From Leads to Opportunities towards Contacts

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A successful Customer Relationship Management (CRM) implementation depends significantly upon a strategic, process-based, approach to the various activities related to marketing and sales of goods and/or services.
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Using the Cloud to Power your Business

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What’s in the ‘Cloud’ for business professionals? This was exactly the question that was addressed in a seminar held on the 26th of June at the Microsoft Innovation Centre. The seminar featured a number of key experts in the areas of Customer Relationship Management (CRM) and Cloud Computing, as well as a local success story, eCabs.
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Social CRM - 5 Key Aspects to Consider

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Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture. Here are five key aspects that you must always consider before implementing Social CRM.
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Benchmark yourself: What is your newsletter response rate?

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Email campaign success depends on subscriber engagement. At a basic level, it’s important to understand how your subscribers are opening your mailings.
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How to demystify big data in iGaming – setting the right KPIs for success

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Terms such as SMART objectives and SMART KPIs have become a part of our day-to-day vocabulary in the iGaming world. To get from where we are now to where we want to be in future, we need to have a plan. We’ve all heard it before, failing to plan is planning to fail.
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It is time for a renewed national ICT Industry Policy Framework

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Malta’s ICT industry has experienced substantial growth, which to a degree mirrors similar trends elsewhere since 1990. Today the sector is said to contribute some 5% of GDP. Historically, the first national ICT policy has its roots in a Public Service Review carried out in 1990 which charted out strategic reform supported by ICT.
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Automating for Marketing Success

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I’ve always considered Marketing to be a very creative discipline – with the capacity to pull at our heart strings, senses and “needs” to drive brand awareness, interest and ultimately the transaction.
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Customer Relationship Management

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Every business organisation today operates within highly competitive and dynamic markets; changing customer needs and demands require a new and innovative approach through which to manage the business successfully. Those organisations that opt to cling to the habitual and sometimes out-dated approach to business operations, adhering to the philosophy of “business as usual,” face an inevitable struggle to merely survive.