iMovo Develops New Mobile App for eCabs
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eCabs, Malta’s leading taxi company is renowned for its excellent customer service. They have taken their customer experience a step further with the release of their new mobile application, which was developed by iMovo and is now available for download on the iTunes and Google Play stores.
QlikView.Next to be available in 2014
Qlik have just announced the company’s strategic roadmap to once again disrupt the BI industry with its next-generation platform to enable better decision making.
From Leads to Opportunities towards Contacts
A successful Customer Relationship Management (CRM) implementation depends significantly upon a strategic, process-based, approach to the various activities related to marketing and sales of goods and/or services.
Using the Cloud to Power your Business
What’s in the ‘Cloud’ for business professionals? This was exactly the question that was addressed in a seminar held on the 26th of June at the Microsoft Innovation Centre. The seminar featured a number of key experts in the areas of Customer Relationship Management (CRM) and Cloud Computing, as well as a local success story, eCabs.
Social CRM - 5 Key Aspects to Consider
Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.
Here are five key aspects that you must always consider before implementing Social CRM.
Benchmark yourself: What is your newsletter response rate?
Email campaign success depends on subscriber engagement. At a basic level, it’s important to understand how your subscribers are opening your mailings.
How to demystify big data in iGaming – setting the right KPIs for success
Terms such as SMART objectives and SMART KPIs have become a part of our day-to-day vocabulary in the iGaming world. To get from where we are now to where we want to be in future, we need to have a plan. We’ve all heard it before, failing to plan is planning to fail.
It is time for a renewed national ICT Industry Policy Framework
Malta’s ICT industry has experienced substantial growth, which to a degree mirrors similar trends elsewhere since 1990. Today the sector is said to contribute some 5% of GDP.
Historically, the first national ICT policy has its roots in a Public Service Review carried out in 1990 which charted out strategic reform supported by ICT.
Automating for Marketing Success
I’ve always considered Marketing to be a very creative discipline – with the capacity to pull at our heart strings, senses and “needs” to drive brand awareness, interest and ultimately the transaction.
Customer Relationship Management
Every business organisation today operates within highly competitive and dynamic markets; changing customer needs and demands require a new and innovative approach through which to manage the business successfully. Those organisations that opt to cling to the habitual and sometimes out-dated approach to business operations, adhering to the philosophy of “business as usual,” face an inevitable struggle to merely survive.