Entries by Marguerite Mifsud Magrin

CRM Projects: Why They Fail and How to Prevent Failure

The goal of a successful CRM implementation is to boost efficiency, improve customer satisfaction, simplify access to customer data and make the most of up-sell and cross-sell opportunities. Ideal implementation should make it easier for users to acquire actionable data in real-time from a range of sources and convert the CRM data repository into a key resource.

Artificial Intelligence can be a leap forward to organisations

All big businesses are shifting their focus to Artificial Intelligence (AI) now more than ever. For the people in decision-making capacities in a company, it is important first to know whether AI is their need of the hour. Almost every leap in technology these days is classified as AI. But not all technology is AI, and not all organizations are in need of implementing AI. An organization may be efficiently run by concentrating on automation while another organization may be benefiting from machine learning.

Follow these CRM practices for better business

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. However, for a CRM to be successful you need to perform regular maintenance and undertake certain repetitive tasks. In a business, one of the many things you’ll need to repeat time after time is customer segmentation and documentation, especially if you rely on a CRM system.

iMovo Limited welcomes GO Plc CEO, Mr Nikhil Patil

It was a pleasure to have recently hosted Mr Nikhil Patil, the CEO of GO Plc at our offices. During the visit, Mr Patil met with key executives as well as the Chairman of iMovo, Ing Philip Micallef and was given a briefing of iMovo’s current local and foreign operations, as well as an in-depth brief as to the nature of the services of the company and its key goals for the future.

iMovo partners up with DigitalGenius – The Artificial Intelligence (AI) Platform for Customer Service

iMovo, a leader in Customer Experience Management (CEM), Big Data Analytics, Workforce Management and DigitalGenius, the Artificial Intelligence (AI) platform for customer service, today announced a new partnership that will allow them to help organisations improve their customer service operations, create new efficiencies  and generate value and cost savings through the adoption of Artificial Intelligence (AI).

CRM-Based Lead Generation – Basic Tips 

You need to keep an eye on your lead capturing and tracking strategies to ensure that you are always ahead of the curve. One way to stay on top of everything is by adopting a CRM solution. A CRM (Customer Relationship Management) solution can provide unique, personalized experiences that customers will truly appreciate.  Here are some tips on how to leverage your CRM for better leads.