A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. However, for a CRM to be successful you need to perform regular maintenance and undertake certain repetitive tasks. In a business, one of the many things you’ll need to repeat time after time is customer segmentation and documentation, especially if you rely on a CRM system.
About Marguerite Mifsud Magrin
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Entries by Marguerite Mifsud Magrin
Customers are one of the most important stakeholders for any business. Organisations across the world have started realising this fact, and are opting for CRM software. Equipped with a number of features, CRM solutions help businesses manage the relationship with customers throughout the different stages of the customer lifecycle.
It was a pleasure to have recently hosted Mr Nikhil Patil, the CEO of GO Plc at our offices. During the visit, Mr Patil met with key executives as well as the Chairman of iMovo, Ing Philip Micallef and was given a briefing of iMovo’s current local and foreign operations, as well as an in-depth brief as to the nature of the services of the company and its key goals for the future.
The internet has allowed retailers today to collect as much data as possible. Coupled with the beneficial systems such as cloud services, retailers can also store this data on a system that is virtually infinite. Plus, they even have the computing power now to actually process this data.
When businesses grow, they tend to acquire more customers. Needless to say, managing and tracking those relationships tend to become extremely complex. This is when the need for a flexible and scalable CRM (Customer Relationship Management) solutions becomes obvious.
iMovo, a leader in Customer Experience Management (CEM), Big Data Analytics, Workforce Management and DigitalGenius, the Artificial Intelligence (AI) platform for customer service, today announced a new partnership that will allow them to help organisations improve their customer service operations, create new efficiencies and generate value and cost savings through the adoption of Artificial Intelligence (AI).
You need to keep an eye on your lead capturing and tracking strategies to ensure that you are always ahead of the curve. One way to stay on top of everything is by adopting a CRM solution. A CRM (Customer Relationship Management) solution can provide unique, personalized experiences that customers will truly appreciate. Here are some tips on how to leverage your CRM for better leads.
Mobile workforce management is a category of software and related services used to manage employees working outside the company premises. These Mobile WFM (Workforce Management) Solutions are, needless to say, quite powerful. They can be leveraged to solve a wide range of issues that organizations are likely to face. In the US, almost 70% of organizations have staff members that are mobile. This includes field technicians, frontline sales personnel, security teams etc.
The key objective of technological advancement is to minimize human effort as much as possible. Isn’t that why we have machines in our home? The refrigerator stores our food and keeps it fresh. The TV entertains us. The washing machine helps keep our clothes clean.
Now, we all know just how important data is for businesses today. There is an almost infinite amount of data out there that businesses can analyze and learn from. The insights they gain can be used to build better relationships with customers and also, fine-tune their marketing campaigns. Let’s explore a few more reasons why businesses shouldn’t take big data lightly.
- How to boost your business with Data LiteracyMay 15, 2019 - 9:05 am
We’ve all heard that data has increased, mainly due to the advancement, availability and high usage of technology. Being able to access and understand as much of this data as possible, already indicates the value that someone, or a business, can get out of it. Nowadays, there are a lot of tools available to analyse data, most of which offer Artificial or Cognitive Intelligence to help even further by automating part of the data analysis.