Entries by Marguerite Mifsud Magrin

Follow these CRM practices for better business

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. However, for a CRM to be successful you need to perform regular maintenance and undertake certain repetitive tasks. In a business, one of the many things you’ll need to repeat time after time is customer segmentation and documentation, especially if you rely on a CRM system.

iMovo Limited welcomes GO Plc CEO, Mr Nikhil Patil

It was a pleasure to have recently hosted Mr Nikhil Patil, the CEO of GO Plc at our offices. During the visit, Mr Patil met with key executives as well as the Chairman of iMovo, Ing Philip Micallef and was given a briefing of iMovo’s current local and foreign operations, as well as an in-depth brief as to the nature of the services of the company and its key goals for the future.

iMovo partners up with DigitalGenius – The Artificial Intelligence (AI) Platform for Customer Service

iMovo, a leader in Customer Experience Management (CEM), Big Data Analytics, Workforce Management and DigitalGenius, the Artificial Intelligence (AI) platform for customer service, today announced a new partnership that will allow them to help organisations improve their customer service operations, create new efficiencies  and generate value and cost savings through the adoption of Artificial Intelligence (AI).

CRM-Based Lead Generation – Basic Tips 

You need to keep an eye on your lead capturing and tracking strategies to ensure that you are always ahead of the curve. One way to stay on top of everything is by adopting a CRM solution. A CRM (Customer Relationship Management) solution can provide unique, personalized experiences that customers will truly appreciate.  Here are some tips on how to leverage your CRM for better leads.

Deploying Mobile WFM Software: Tips 

Mobile workforce management is a category of software and related services used to manage employees working outside the company premises. These Mobile WFM (Workforce Management) Solutions are, needless to say, quite powerful. They can be leveraged to solve a wide range of issues that organizations are likely to face. In the US, almost 70% of organizations have staff members that are mobile. This includes field technicians, frontline sales personnel, security teams etc.  

The Importance of Big Data

Now, we all know just how important data is for businesses today. There is an almost infinite amount of data out there that businesses can analyze and learn from. The insights they gain can be used to build better relationships with customers and also, fine-tune their marketing campaigns. Let’s explore a few more reasons why businesses shouldn’t take big data lightly.