Entries by Marguerite Mifsud Magrin

The Growing Importance of AI in Banking

The next big change being anticipated in banking is the use of Artificial Intelligence (AI). There has been a lot of speculation regarding the merger of banking with AI technology. While some people are concerned about the potential of AI to cut down countless number of jobs, others are anticipating smarter and more secure banking with AI.

CRM Projects: Why They Fail and How to Prevent Failure

The goal of a successful CRM implementation is to boost efficiency, improve customer satisfaction, simplify access to customer data and make the most of up-sell and cross-sell opportunities. Ideal implementation should make it easier for users to acquire actionable data in real-time from a range of sources and convert the CRM data repository into a key resource.

Artificial Intelligence can be a leap forward to organisations

All big businesses are shifting their focus to Artificial Intelligence (AI) now more than ever. For the people in decision-making capacities in a company, it is important first to know whether AI is their need of the hour. Almost every leap in technology these days is classified as AI. But not all technology is AI, and not all organizations are in need of implementing AI. An organization may be efficiently run by concentrating on automation while another organization may be benefiting from machine learning.

Follow these CRM practices for better business

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. However, for a CRM to be successful you need to perform regular maintenance and undertake certain repetitive tasks. In a business, one of the many things you’ll need to repeat time after time is customer segmentation and documentation, especially if you rely on a CRM system.