Entries by Ylenia Pace

The need for Competitive Intelligence 

Competitive intelligence is an integral part of a company’s decision-making process. It is the act of collecting and analysing information about competitors and the marketplace with the intention of forming a business strategy. Competitive intelligence is more than simply analysing the competitor. It involves learning about the company’s external environment. It embraces the entire environment that involves competitors, distributors, customers, technologies, and macroeconomic data. 

Artificial Intelligence is All Around Us

Studies show that the AI technology market will have a market share upwards of $60 billion by 2025 and global GDP could increase by $15.7 trillion by 2030, because of advancements in AI. But if you think that the age of AI is yet to come, think again. Artificial Intelligence is all around us. Already 61% of companies globally have adopted AI and this is changing the way business is done and how lives are led.

Three types of Big Data

Data can be defined as the characters, quantities or symbols that aid the operations performed by a computer. Data can be stored and shared in the form of electrical signals that are recorded on a range of devices. This can include optical, magnetic, or mechanical recording devices.  

Top CRM trends that can be game changers in 2019 

As businesses gear up to embark on their journey of becoming customer-focused to customer-centric organizations, the need for reaching out to customers is more evident than ever before. Organizations over the world have taken note and have come up with CRM strategies that focus on exceeding customer expectations and achieving customer delight.

Top Benefits of Machine Learning for Business

Machine Learning (ML) refers to a process of data analysis that leverages complex algorithms to acquire insights. In simpler words, it’s a piece of technology that helps you break down data and find hidden information that can help you identify patterns and make predictions. Machine learning is a subset of Artificial Intelligence.