Entries by Ylenia Pace

Key Questions IT Leaders Should Ask About their CRM Solution

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There are several responsibilities that the average IT leader takes on. One of them is to balance the cost of investing in new solutions while making the most of what their enterprise already uses. Now, with all the focus on boosting customer loyalty and engagement, IT leaders are forced to find easier ways to manage data and put an end to data silos. That’s where CRM solutions come in and IT leaders would be wise to consider them as strategic tools for the future. But before investing, there are a few key questions that need to be asked.

Common Reasons Why Big Data Projects Fail

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Data scientists believe that big data is the next big thing. Big data promises to solve customer service conundrums that have been perplexing businesses for decades. Many businesses are already using it to improve their customer service.

Mistakes to avoid when using Big Data

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In today’s data driven world, information is money. Businesses around the world are investing a considerable amount of resources to mine, store, and process data that can help them uncover important patterns and other trends.

Customer Service trends that are expected to make an impact in 2019

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Companies understand the importance of improving their customer experience and are ramping up their efforts to improve their CRM processes. Because customer preferences change every year, businesses need to keep pace with changing times and tweak their customer service strategy according to the latest market trends.

AI in Future Workplaces

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Artificial intelligence is the latest buzzword in corporate corridors. AI holds tremendous promise for both small and big businesses. It can help companies get answers to some of the most difficult questions that have been haunting them for years.

The need for Competitive Intelligence 

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Competitive intelligence is an integral part of a company’s decision-making process. It is the act of collecting and analysing information about competitors and the marketplace with the intention of forming a business strategy. Competitive intelligence is more than simply analysing the competitor. It involves learning about the company’s external environment. It embraces the entire environment that involves competitors, distributors, customers, technologies, and macroeconomic data. 

Artificial Intelligence is All Around Us

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Studies show that the AI technology market will have a market share upwards of $60 billion by 2025 and global GDP could increase by $15.7 trillion by 2030, because of advancements in AI. But if you think that the age of AI is yet to come, think again. Artificial Intelligence is all around us. Already 61% of companies globally have adopted AI and this is changing the way business is done and how lives are led.