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On proper business problem scoping

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Problem solving comes before software development. The intricacies that businesses have, requires knowledge on many different domains; Domains which are way beyond the scoping of technology and are closely related to specific business operations and human behavior.
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Are you using data to create great customer experiences?

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In today's fiercely competitive business environment, companies are exploring new ways to delight customers and retain their loyalty because it has a direct impact on revenue. Customers today expect to have fluid, convenient and timely interactions with businesses seamlessly across multiple channels. While many businesses have adopted an omni-channel approach, customer data remains fragmented, making it difficult to gain a single view of the customer.
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Zendesk Launches Guide- A Next Generation Knowledge Solution- to Provide Smarter Customer Service

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Zendesk, Inc. (NYSE: ZEN) today introduced Zendesk Guide, a smart knowledge base solution that captures the collective knowledge of an organization and combines it with machine learning (ML) technology to deliver a better customer experience. Guide empowers customer service agents to resolve inquiries with contextual insights and gives customers ML-powered self-service customer support. The result for both agents and customers is faster support resolution and outcomes from anywhere.
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Whatever you want

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At the core of a CRM approach is the appreciation that customer life-time value can be optimised when deeper relationships are formed between carefully targeted customers and the respective business organisation.
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Zendesk Talk update: New Call Monitoring feature available

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Zendesk has recently announced the launch of Call Monitoring, a new feature which will be available exclusively to customers on the Talk Advanced plan. With the new Live Calls dashboard, Zendesk admins will now be able to see at-a-glance all ongoing calls, listen in on agent conversations and barge in on calls when agents need support or escalation.
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The Missing Piece of your Modern Consumer 360°

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This article shall attempt to provide a number of hints as to how an organisation can offset the difficulty of developing an effective customer profile through an efficient and effective support process.
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And How Can I Assist You Today, Sir?

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What are Chatbots? How do they work? Discover how Facebook Messenger and Zendesk are using chatbots to help businesses enrich their customers’ journeys.
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The Zen of Social Customer Support

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That the “the customer is always right” continues to haunt the corporate world to the delight to customers who seek to get the best out their hard-earned money. But it is progressively getting worse in the age of personal mass communication as customers easily resort to digital and social media if they don’t get it immediately right...
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Four Zendesk Apps for all Four Seasons

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Zendesk enables you to seamlessly integrate an unlimited number of applications which further extend its capabilities. We have already highlighted five free apps in a recent article: “5 Free Zendesk Apps that will Make Your Life 10 times Easier". We will continue where we left off and introduce you to another four Zendesk Apps which are very popular with our customers.
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The Importance of Using CRM in your Business

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There are countless ways to leverage the CRM towards developing new opportunities. Applications such as cross-selling, up-selling, profitability analysis, and campaign management are just a few, and innovative possibilities are evolving all the time.