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The Importance of Using CRM in your Business

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There are countless ways to leverage the CRM towards developing new opportunities. Applications such as cross-selling, up-selling, profitability analysis, and campaign management are just a few, and innovative possibilities are evolving all the time.
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The Risk of not Risking – Why Financial Agencies should plunge into CRM

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Gather insight on your customers, increase automation in your daily routine and use helpful and easy-to-compile data visualisations for a more customer-focused approach within your company.
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Extending Zendesk's Functionality

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Over 450,000 companies use Zendesk as their support platform. These companies have support teams of all sizes, ranging from 2 to over 100 customer support agents and come from various industries including telecommunications, retail and healthcare. The reason that Zendesk is used by organisations of such varying sizes and requirements, is that despite its simple interface, it is extremely customisable.
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The Power of Great Customer Service

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“It costs 6-7 times more to acquire a new customer than to retain an existing one.” This statistic, as reported by Bain and Company, is one of the most popularly quoted statistics related to the importance of customer retention.
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Social CRM - 5 Key Aspects to Consider

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Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture. Here are five key aspects that you must always consider before implementing Social CRM.