Business organisations have been collecting customer data since time immemorial; whether on clay tablets, papyrus and subsequently paper. With the advent of computerisation most business organisations found themselves maintaining electronic systems designed and built to store and accumulate ever-growing amounts of raw customer data. Due to the way computer applications were then designed, it was not always easy to aggregate different systems, and the data they respectively stored, in an attempt to construct a single, unified, view of the customer.

Getting new customers is challenging for all businesses. However, it is even tougher to retain these customers and build a strong relationship with them. Businesses invest in various marketing strategies and customer service initiatives to grow and retain their customer base. The way a business manages its customer database determines its growth and success. 

iMovo and EMCS Ltd have once again teamed up to help you gain access to funds which could make a real difference to the future of your business, through The Smart and Sustainable Investment Grants scheme.

The need to undertake digital transformation has pushed forth the agendas for companies looking to change their business models and become more competitive. The key to success is continuing to innovate and come up with new digital solutions. Implementing the right approach will make businesses stronger and more customer-centric than before.